Cherukuri Ramoji Rao, better known as Ramoji Rao (b. 16 November 1936) is an Indian businessman and entrepreneur in the media business. He is head of the Ramoji Group which owns, among others, the world's largest film production facility [1] called Ramoji film city. Film city is situated near Hayathnagar; about 25 kms from Hyderabad on the Hyderabad-Vijayawada Highway.
Rao was born in Gudivada, Krishna District, Andhra Pradesh, into a rich agricultural family. Some of the companies owned by the Ramoji group include Margadarsi Chit Fund, Eenadu newspaper, ETV, Priya Foods, Ushakiron Movies and as mentioned above, the Ramoji Film City near Hyderabad.
He is an entrepreneur who has set standards in the print, television and the film industry. This media baron has also left a mark in the Chit Fund Industry through his Margadarshi Chit Fund. Well who can forget his very old 'Priya Pickles' which is still in everyone's lips even till this day. But it is his venture into the media that has made him one of the most powerful persons in the state and indeed he has got an empire like that of Rupert Murdock in this part of the World.It was in 1974, that he started EENADU, a Telugu Daily from Vishakapatnam. It was an instant success followed by many editions of the Newspaper in different placessss. Later he diversified his group into food products, hotels, financial services, advertising, handicrafts etc.
RamojiRao entered the filed of film production in 1983 by establishing Usha Kiron Movies. Heproduced films like Pratighatana, Mayuri and Sitara which were super hits.
Rao was born in Gudivada, Krishna District, Andhra Pradesh, into a rich agricultural family. Some of the companies owned by the Ramoji group include Margadarsi Chit Fund, Eenadu newspaper, ETV, Priya Foods, Ushakiron Movies and as mentioned above, the Ramoji Film City near Hyderabad.
He is an entrepreneur who has set standards in the print, television and the film industry. This media baron has also left a mark in the Chit Fund Industry through his Margadarshi Chit Fund. Well who can forget his very old 'Priya Pickles' which is still in everyone's lips even till this day. But it is his venture into the media that has made him one of the most powerful persons in the state and indeed he has got an empire like that of Rupert Murdock in this part of the World.It was in 1974, that he started EENADU, a Telugu Daily from Vishakapatnam. It was an instant success followed by many editions of the Newspaper in different placessss. Later he diversified his group into food products, hotels, financial services, advertising, handicrafts etc.
RamojiRao entered the filed of film production in 1983 by establishing Usha Kiron Movies. Heproduced films like Pratighatana, Mayuri and Sitara which were super hits.
Ramoji Rao is able to handle his varied businesses because he believes in delegating authority and maintaining transparency in all his deals. And because he knows that there is no substitute for hard work. "I set a goal and then go ahead with dogged determination till I've accomplished what I set out to achieve", he said in a recent interview with the Financial Times, Hyderabad
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